Every week you walk past posters, church and mosque notices, birthday flyers and WhatsApp statuses. Some you read at once; some you ignore. Today you will learn why, and then design your own poster, flyer and social media graphic for a real club or community event using Canva, a free online design tool.
Picture two tomato sellers at Makola Market. Auntie Esi piles everything in one heap: tomatoes, onions, pepper, empty sacks, her phone. Auntie Naa puts her best tomatoes in front, groups the onions in neat rows, leaves space so you can see each pile, and hangs one clear sign: "FRESH TOMATOES – GH₵10 a bowl". Who gets more customers?
A design is a stall for information. Good design puts the most important thing in front (the focal point), lines things up neatly (alignment), leaves breathing room (white space) and has one clear sign everybody can read from far away (the title).
Designers always answer three questions first. Write them on paper before you open Canva:
What is it for? To invite, to inform, to sell, to warn?
Who will read it? Pupils, parents, market traders, grandparents? Old eyes need bigger letters.
What should the reader do after reading? Come on Saturday, call a number, bring a bottle?
| Rule | What it means |
|---|---|
| Focal point | One thing grabs the eye first: a big title or one strong picture. If everything shouts, nothing is heard. |
| Hierarchy | Three levels of importance: the title (biggest), the key information (what, when, where; medium) and the details (smallest). |
| Alignment | Line things up along an invisible edge. Canva shows pink guide lines when an item is lined up with another. |
| White space | Empty space is not wasted space. It lets each part breathe, like the gaps between piles on a good stall. |
| Less is more | Only what the reader needs. Leave out the extra sentences; put them on a website or say them in person. |
Kofi is making a poster. Write 1 (title), 2 (key information) or 3 (details) next to each piece of text.
| "Organised by JHS 2 Science Club. Call 024 000 0000 for more." | |
| "SCIENCE FAIR" | |
| "Friday 4 December • School Assembly Hall • 1 pm" |
A font is a style of letters. Use no more than two fonts in one design: one bold font for the title and one plain, easy-to-read font for everything else. Too many fonts look like a heap of different stalls.
• A strong heading font (for example Montserrat or Anton) plus a simple body font (for example Open Sans).
• Make the title much bigger than the rest.
• Keep body text big enough to read from a metre away when printed.
• Curly "handwriting" fonts for long sentences.
• ALL CAPITALS for whole paragraphs.
• Stretching text boxes so letters look squashed.
In Session 23 you learned that slides need high contrast: dark text on a light background, or light text on a dark background. Posters follow the same law. Pick 2–3 colours and use them again and again (this is called a colour palette).
A template is a ready-made design you change to fit your event. Templates save time, but if 20 pupils pick the same one, 20 posters look the same. Give your template a makeover:
| Done? | Template makeover checklist |
|---|---|
| Replace every piece of sample text (no "Lorem ipsum" or "Your Company" left behind!). | |
| Change the colours to your own palette of 2–3 colours. | |
| Swap the sample picture for one you are allowed to use that fits your event (see Page 4). | |
| Delete things you don't need, then move or resize parts so the layout is yours. | |
| Check the fonts: two at most. |
When a person takes a photo, draws a picture or writes a song, the law says it belongs to them. This is called copyright. Finding a picture on Google does not mean it is free to use, just as finding a phone on a trotro seat does not make it yours.
Some creators kindly share their work with a Creative Commons (CC) licence. A licence is permission with rules. The most common rule is "BY": you may use it if you credit the creator (write their name). Other rules can say "not for selling" (NC) or "don't change it" (ND).
Put a small line at the bottom of your design (Level 3 size): Photo: Name of creator, licence, where you found it. Example: "Photo: Kwame Boateng, CC BY, via Wikimedia Commons." Canva's free library items don't need a credit line, but you still must not pretend you made them yourself.
| Selasi wants to use… | Allowed | Not allowed |
|---|---|---|
| A free photo of a football from Canva's library. | ||
| A photo of the Black Stars he copied from a news website. | ||
| A CC BY photo of Kakum Park, with the photographer's name at the bottom. | ||
| His cousin's birthday photo from her WhatsApp status, without asking. |
Open the Poster Studio 3D lab on your session page. Fix the poster on the easel: choose a template, tidy the layout, pick fonts and colours that work, and choose only pictures you may reuse. Then move to real Canva.
Your team chooses one event: the Tech Club Open Day, a community clean-up, a reading club or a football match. Each pupil makes all three designs. Your mentor will tell you which ones get printed.
TechClub_OpenDayPoster_AmaMensah. Then Share → Download, choose PDF Print, and download.| Design | Size | File type | File name |
|---|---|---|---|
| Poster | |||
| Flyer | |||
| Social media graphic |
| Statement | True | False |
|---|---|---|
| A good poster uses as many different fonts as possible to look exciting. | ||
| The title should be the biggest and boldest text on a poster. | ||
| If a picture comes up on Google Images, anyone may use it for free. | ||
| White space (empty space) helps a design look clear and easy to read. | ||
| PDF Print is a good file type for a poster you want to print; PNG is good for a phone screen. |
Question 1: Name three things you can change so a template no longer looks like everyone else's.
Question 2: What is Creative Commons, and what must you usually do when you use a CC picture?
Tick the column that reflects your confidence at the end of Session 27:
| Design Competency | With Help | Almost Alone | All By Myself! |
|---|---|---|---|
| 1. I can plan a design using purpose, audience and hierarchy. | |||
| 2. I can change a Canva template with my own text, colours, fonts and layout. | |||
| 3. I can choose pictures I am allowed to use and credit them. | |||
| 4. I can download a design as PNG or PDF and print it. |
BIH JHS Tech Club · a Bozoma Innovation Hub programme · Your answers are saved only on this computer.